If you’ve ever wondered what a Google search algorithm update is, what it might mean for your website and if there’s anything you need to do when Google rolls one out, then this is the guide for you.

I’ve been listening to my clients and have put together some of the most commonly asked FAQs about Google updates with some common sense advice about what this means for your website.


What are Google’s search algorithms?

Without a search facility, finding information online would be like walking into a library containing all of human knowledge and then finding the information you need on a single page in a single book without knowing where to look for it.

And, given the sheer size and complexity of all of that knowledge, it would be all but impossible for humans to sort through it and catalogue it manually.

Instead, search engines such as Google were developed using a series of algorithms (e.g. “a list of rules to follow in order to solve a problem”) to sort through the content published on the web.